Data stack 2024

We've moved to Omni for internal BI tooling, Explo for customer-facing embedded insights in our product, and Hex for ad-hoc analysis. We've improved our local dev setup by running dbt locally with a simplified manifest system that allows us to quickly update our data models without having to recompile the entire database. Our current data stack is built around Extract & Load, Transform, and Analyze sections, with tools like Fivetran for syncing data, dbt for SQL transformations, CircleCI for CI/CD, Hightouch for synced data, Omni for internal analytics, Explo for customer insights, and Hex for ad-hoc analysis. We've also implemented an on-call system using our own product to track and resolve data pipeline issues in a more efficient manner.

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