Heap's 2021 roadmap introduces a range of self-service features aimed at automating insights and enhancing data analysis capabilities for businesses. The implementation of Group Suggestions in Funnels and Graphs is a key highlight, enabling users to automatically identify the most significant data groupings, thus uncovering predictive insights on customer behavior without manual effort. Enhancements to the Heap Data Engine include the seamless integration of retroactive event property data, allowing for comprehensive and context-rich analysis of user behavior. The updated Event Visualizer and improved property definition features, including autocompletion and analysis previews, streamline the process of organizing and utilizing data effectively. Additionally, Heap's expanded data network now supports integration with BigQuery in Western Europe, facilitating advanced analytics and data syncing for European teams. These developments are complemented by a guide on developer best practices, ensuring easy access to meaningful product insights while promoting proactive data-driven strategies over reactive responses.