SaaS providers, such as Heap, are leveraging platforms like Snowflake Marketplace to streamline data sharing and enhance customer experience. Heap, a digital insights platform, uses Snowflake to provide its customers with direct access to their data without the need for traditional data transfer methods like FTP, APIs, or ETL, thereby reducing integration complexities and associated costs. This integration allows customers to swiftly and securely access their data in Snowflake, fostering a single source of truth and facilitating the combination of clickstream data with other datasets. By utilizing Snowflake's capabilities, Heap has improved security, decreased its support burden, and achieved significant revenue growth, with Snowflake becoming a major contributor to increased contract sizes. This setup also allows Heap to offer data access to clients who lack a data warehouse by providing managed read-only accounts, ensuring all customers can efficiently query their data. Snowflake’s separation of storage and compute further ensures that Heap’s data sharing does not impact customer workloads, enhancing overall customer satisfaction.