GrowthBook 4.2 introduces a beta version of its Product Analytics, creating a unified platform for feature management, experimentation, and analytics, available to both cloud and self-hosted users. This update enhances the developer experience by simplifying experimentation with features like Metric Slices and Incremental Refresh, which reduce redundancy and query costs. The release also includes a Statsig to GrowthBook Migration Kit to facilitate a seamless transition for users concerned about Statsig's acquisition by OpenAI, automating the import of feature gates and replacing SDKs. Enterprise enhancements include official metrics management, SQL template variables, custom validation hooks, and Edge Remote Eval for secure feature flag evaluations. Additionally, numerous quality-of-life improvements and a focus on innovation have resulted in over 45 new features launched in 2025, emphasizing experimentation at scale, feature management, and artificial intelligence capabilities.