In a podcast episode from the series "Break Things on Purpose," JJ Tang, co-founder of Rootly, discusses the company's incident management platform designed to automate and bring consistency to incident response processes. Built on Slack, Rootly aims to streamline the management of incidents by automating tasks like creating virtual war rooms and managing action items, which are typically manual and time-consuming. Tang emphasizes that while Rootly provides powerful and flexible tools to aid organizations, the success of incident management heavily relies on the people, processes, and culture within a company. He explains that Rootly was developed to address the gaps in incident management processes that he experienced while working at Instacart, particularly during the pandemic-induced surge in demand. The platform is designed to integrate seamlessly with existing tools, allowing for tailored workflows that accommodate the unique needs of different organizations, thereby facilitating a smoother transition to improved incident management practices.