Incident response has long been a critical aspect of maintaining system reliability, but the increasingly complex and dynamic nature of modern architectures necessitates a shift towards proactive reliability strategies. This approach emphasizes the importance of preventing outages by identifying and addressing potential reliability risks before they manifest, rather than merely reacting to incidents as they occur. By implementing a proactive strategy, teams can use tools like a Reliability Tracker spreadsheet to document system reliability, spot risks, and prioritize fixes within their development cycles, ultimately improving reliability metrics and demonstrating value through data-driven decision-making. Gremlin, a leader in this field, collaborates with companies to develop advanced reliability and Chaos Engineering practices, providing resources such as templates and webinars to facilitate the transition from reactive to preventive measures. This transition not only reduces the emotional and cognitive strain on engineering teams but also enhances their ability to showcase tangible progress in system reliability and availability to stakeholders.