In early 2022, Clearco, a leading e-commerce investor, faced challenges with its alerting system, where issues were often discovered by the Customer Success team before notifications were triggered. To address this, Clearco transitioned to Grafana Cloud, utilizing its Incident Response and Management suite, which includes Grafana Alerting, Grafana OnCall, and Grafana Incident, to enhance their incident management and alerting capabilities. This transition began in late summer 2022, with substantial adoption across their 40-person engineering team, as approximately half of the team now actively uses these features. The move to Grafana Cloud enabled Clearco to consolidate their metrics and alerting processes, allowing for efficient team-based alert routing and streamlined incident response, which improved clarity and reduced response times during outages. The company has received positive feedback on the new system, which facilitates a more structured and automated incident management process, reducing confusion and stress during critical situations, and providing a clear protocol for resolution.