Grafana Cloud Profiles, now generally available, integrates continuous profiling with traditional observability pillars—logs, metrics, and traces—offering a unified view of system performance. This approach challenges the conventional "pillar" metaphor of observability by highlighting how interconnected these components are, enabling more comprehensive insights into system health. Continuous profiling provides detailed analysis down to the code level, helping identify root causes of issues such as CPU spikes and memory inefficiencies, thus optimizing infrastructure, simplifying debugging, and enhancing performance. Companies like Alpaca and Zomato have leveraged this integration to maintain high performance and service quality, underscoring the benefits of a cohesive observability platform. Grafana Cloud Profiles can be integrated using the Grafana Agent or Pyroscope SDKs, with a generous free tier available for new users.