Bertrand Martin, the co-founder and CEO of Sentry Software, has led his company to become a significant entity in IT infrastructure observability, serving numerous enterprise clients globally. Over the past year, Martin has spearheaded the development of a software-only solution capable of measuring the electricity consumption and carbon footprint of data center IT equipment. In addition to his role at Sentry Software, he actively contributes to open source projects such as OpenTelemetry, Maven, and the Green Software Foundation. Known for his engaging public speaking, Martin frequently participates in IT conventions and conferences to advocate for sustainable IT innovations.