In 2023, OpenTelemetry gained significant attention in the observability space, achieving milestones such as going GA at KubeCon, highlighting its vendor-neutral approach and strong market demand. Grafana Labs has been deeply involved with OpenTelemetry, focusing on interoperability with Prometheus and advancing instrumentation SDKs, while also supporting community-driven projects like vendor-specific receivers for the OpenTelemetry Collector. Key developments included integrating OTLP support into Prometheus and enhancing compatibility with Grafana services, as well as launching innovative projects like Grafana Beyla for auto-instrumentation. Looking ahead to 2024, the OpenTelemetry community aims to enhance stability, advance client instrumentation, and explore areas like sustainability and generative AI, while Grafana Labs plans to innovate further in Application Observability and distributed tracing. Efforts to increase diversity within the OpenTelemetry community continue, alongside collaboration with the CNCF on environmental sustainability initiatives.