Grafana Cloud has introduced new features to help organizations manage and optimize observability costs as their strategies scale, addressing the challenge highlighted by surveys showing that cost is a top priority for many users. The Adaptive Telemetry suite intelligently classifies and prioritizes telemetry data to reduce costs by ensuring only valuable data is stored and used, with features like Adaptive Metrics, Logs, Traces, and Profiles. The Cost Management and Billing app offers centralized visibility into usage and spending, supporting FinOps strategies with transparency and accountability features. Additionally, the Bring Your Own Cloud (BYOC) option allows users to leverage existing cloud service provider discounts, while the adoption of the FinOps Open Cost and Usage Specification (FOCUS) offers a standardized approach to cloud cost management. These tools, along with continuous profiling and Kubernetes cost monitoring, aim to optimize Grafana Cloud usage and reduce expenses.