The Grafana k6 Champions Program has been launched to acknowledge and support performance testing experts who contribute to the k6 community. This initiative aims to recognize individuals passionate about mentoring and sharing their knowledge of performance testing and k6, whether through events, tutorials, or community interactions. The program started with five inaugural champions, each distinguished by their contributions to the field and community engagement. Participants in the program are expected to contribute four activities annually, which could include blog posts, workshops, or speaking engagements, and they receive various perks such as free access to k6 cloud services and exclusive merchandise. The program encourages global applications, particularly from diverse and underrepresented communities, providing a platform for advocates to strengthen their personal brands and collaborate with like-minded individuals.