Raintank, co-founded by Raj Dutt, Anthony, and Torkel, focused on enhancing its design and user interface capabilities, recognizing these elements as crucial differentiators in the competitive tech landscape. Their commitment led to the strategic acquisition of Capacity, a design-focused company founded by Matt Toback and Trent White, who both have a longstanding history with Dutt and had built a successful design business. This acquisition allows Matt and Trent to join Raintank full-time as the VP of Customer Experience and VP of Marketing and Branding, respectively, bringing their expertise to boost the company's product development, particularly for Grafana 2.0 and other projects. This move reflects Raintank's dedication to improving user experience and branding as they build their product and company from the ground up, despite starting with no customers or revenue.