ASOS, a UK-based online retailer, has effectively enhanced its digital shopping experience and reduced Mean Time to Recovery (MTTR) by utilizing Grafana Cloud for improved observability. Initially struggling with scattered data and manual incident management, ASOS began using Grafana OSS in 2017 due to its "big tent" philosophy, which unifies diverse data sources into a single dashboard. This transition allowed ASOS to gain a comprehensive view of system performance from a user perspective. By 2022, ASOS fully migrated to Grafana Cloud, leveraging its enterprise plugins and integrations to streamline maintenance and focus on scaling its observability strategy. This move enabled ASOS to deprecate custom plugins, thereby reducing overhead and enhancing system reliability. The centralized monitoring provided by Grafana Cloud allows ASOS engineers to quickly identify and resolve issues, boosting confidence in their metrics and systems. As a result, the team is more prepared and confident in understanding and managing the metrics that matter most to their operations.