Frigade offers a feature that allows users to personalize and adapt their user experience based on real-time user data, utilizing a targeting system that enables the control of Flow and Step visibility through recorded user data. This system, initially reliant on code-based queries for customization, now includes a visual targeting editor within the Frigade app that simplifies the process by allowing users to select properties and events from dropdowns, eliminating the need to remember complex query syntax. The targeting is powered by a custom query language, which facilitates the creation of boolean expressions to manage user interactions effectively, addressing various scenarios such as task reminders, compliance requirements, and flow progression.