Frigade, a name chosen for its originality and uniqueness, is a combination of the words "frigate" and "brigade," though it doesn't hold any specific meaning related to product onboarding. The selection process adhered to a naming framework popularized by Y Combinator, focusing on criteria such as domain availability, pronunciation, spelling, and Google searchability. The founders acquired the .com and other domain extensions at a reasonable price and conducted tests to ensure the name could be easily pronounced and spelled. Initially challenged by Google results showing "frigate," Frigade now ranks as the top search result due to strategic SEO efforts. The founders took lessons from their previous startup, Perform, where a common name resulted in poor search visibility, and they encourage using resources like Brand Bucket and Brandpa for finding unique startup names.