March 2023 Summaries

Frigade, a name chosen for its uniqueness and curiosity factor, follows a framework popularized by Y Combinator to ensure effective branding for startups. Despite being a nonsense word with no specific meaning related to product onboarding, Frigade was selected because it met criteria such as owning the .com domain, ease of pronunciation and spelling, and searchability on Google. The name combines elements of "frigate" and "brigade," with its pronunciation aligning more with the latter. The founders learned from their previous experience with a startup named Perform, which struggled with search engine visibility due to its commonality. By prioritizing distinctiveness and SEO, Frigade achieved top search results, illustrating the importance of strategic naming in the competitive startup landscape.

Frigade, a name chosen for its originality and uniqueness, is a combination of the words "frigate" and "brigade," though it doesn't hold any specific meaning related to product onboarding. The selection process adhered to a naming framework popularized by Y Combinator, focusing on criteria such as domain availability, pronunciation, spelling, and Google searchability. The founders acquired the .com and other domain extensions at a reasonable price and conducted tests to ensure the name could be easily pronounced and spelled. Initially challenged by Google results showing "frigate," Frigade now ranks as the top search result due to strategic SEO efforts. The founders took lessons from their previous startup, Perform, where a common name resulted in poor search visibility, and they encourage using resources like Brand Bucket and Brandpa for finding unique startup names.