Chubbies, a brand known for its distinctive shorts, utilizes a modern data stack comprising Fivetran, BigQuery, and Looker to efficiently gather and analyze evolving consumer behaviors. Fivetran allows seamless replication of applications, databases, events, and files into a cloud warehouse with minimal setup and maintenance, enabling data teams to focus on insights rather than engineering challenges. BigQuery, Google's serverless enterprise data warehouse, provides scalable and cost-effective data analysis, enhancing productivity for data analysts. Looker integrates into applications to offer comprehensive data analytics and business insights across departments, facilitating informed decision-making.