Use HubSpot Data to Build a Holistic View of Your Customers

HubSpot is a popular CRM platform that provides valuable engagement and behavioral data within its various solutions or "hubs." However, combining this data to generate a holistic customer view can be challenging. Fivetran's HubSpot connector aims to address this issue by centralizing the data into the destination of choice and preparing it for analytics. This allows businesses to analyze the entire customer lifecycle from marketing engagement through product trials, deal stages, and beyond. By integrating HubSpot data with Fivetran and a modern data stack, companies can enrich their data across different departments and gain visibility into the entire customer lifecycle.