The HiPPO, or Highest Paid Person's Opinion, is a phenomenon where senior leaders or executives rely on intuition or experience instead of data and analytics to make decisions. This can lead to a lack of buy-in from the wider organization, implementation of unvalidated strategies, and decisions that don't align with customer needs. However, in situations where data is limited or time is scarce, the HiPPO's intuition can serve as a valuable asset. To overcome the HiPPO, organizations must centralize their data sources, democratize access, and leverage modern data stacks to facilitate evidence-based decision making. This approach has been successful for companies like Square, which uses Fivetran's automated data movement solution to empower the C-Suite in overcoming the HiPPO and embracing data-driven decisions. By doing so, organizations can make faster, more informed decisions that drive better financial performance, resilience, and innovation.