Simplify brand awareness analysis with Fivetran data models

Fivetran has introduced a new data model that simplifies brand awareness analysis by aggregating engagement metrics from major social media platforms such as Facebook, Instagram, Twitter, and LinkedIn into one table. This allows marketing teams to easily compare metrics across different profiles and identify what's working and what's not. The data model also enables seamless combination of data from multiple accounts on the same data connector for easy reporting. Additionally, Fivetran offers a data model for ad reporting that rolls up ad spend, clicks, and impressions for major ad services, allowing side-by-side comparison with social media engagement metrics to evaluate overall performance.

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