Fivetran Partners With Growth Marketing Platform Iterable

Iterable, an integrated cross-channel marketing platform, has joined the Fivetran partnership program. The collaboration aims to provide customers with a comprehensive data stack for driving data-based decision-making across their organizations. Fivetran is a leading automated data integration service that replicates and delivers data to supported destinations. This partnership will enable Iterable's clients to access real-time demographic, behavioral, and event data to trigger personalized messaging while blending all other supported data sources into a cloud warehouse.