How to Organize Your Analytics Team

Analytics projects often fail due to issues with people and processes rather than technology. A proper organization of an analytics team can mitigate this challenge. The hub-and-spoke model consists of a core team responsible for data infrastructure, data governance, and database development, while functionally aligned analytic teams provide responsiveness to the business. This structure allows for professional development up, across, and out, as well as objective strategic leadership and decision making. By implementing the right team structure, companies can realize full ROI from their analytics capabilities.