As data leaders prepare to execute their objectives for the new year, centralizing data is a crucial opportunity to impact revenue. With the increasing use of SaaS applications and databases, organizations must consolidate data from multiple sources into a centralized destination that decision-makers can access seamlessly. Data centralization enables reducing an enterprise's data-to-decision time through real-time views like Customer 360, providing comprehensive insights into customer behavior. However, centralizing data is a complex engineering challenge due to accommodating various sources, ensuring reliable syncing, maintaining pipeline connections, and guaranteeing data integrity. Automation is critical for enterprises to enable free-flowing, scalable data movement, and leveraging a data integration platform can help achieve this by simplifying data pipeline, providing robust security features, and supporting customization. By investing in an automated data movement platform, data teams can focus on key initiatives like Customer 360 while reducing infrastructure complexity and waste.