Using LLMs to auto-categorize your data

Fivetran Activations's AI Columns utilize AI to streamline data categorization, making complex datasets more navigable and trend-spotting more efficient. The process involves defining a set of categories, which can be manually provided or AI-suggested, and crafting prompts that determine how the AI should apply these categories to the data. This approach leverages large language models (LLMs) like OpenAI, Claude, and Gemini to facilitate the categorization of data such as user feedback or firmographic information at scale. The guide emphasizes prompt engineering's role in ensuring accurate categorization and suggests methods for evaluating and refining results. Users can perform quality checks by creating a new dataset to review AI Column outputs and can use SQL queries to analyze and validate categorized data. Advanced options allow AI to help define categories when none exist, offering flexibility in various data management tasks.