Fivetran's acquisition of Census aims to democratize data accessibility across organizations by simplifying analytics through AI-enhanced tools that allow users of varying technical expertise to interact with data using natural language. This integration enables users to generate datasets and transform data without needing deep SQL knowledge, reducing dependency on technical teams and accelerating insights. The combined offering uses AI to generate SQL queries from simple prompts, ensuring data privacy by keeping sensitive information within the user's environment. Additionally, AI Columns provide context-aware data transformations, enhancing datasets with intelligent logic while maintaining enterprise-grade governance and compliance. This approach empowers business users to become data superusers who can independently generate insights and act on them, thus fostering business agility and reducing the time-to-insight.