Fivetran Supports Customer 360 Projects With New Heap Integration

Companies are increasingly investing in real-time customer analytics to maintain their competitive advantage. Heap's product analytics solution helps capture simple events without repetitive pixel setup, and its integration with centralized analytics destinations can create a holistic analytics program. This includes understanding user actions for churn and retention, creating customer flows for product roadmap planning, and mapping user actions from trials to sales cycles for increased revenue. Fivetran offers a 14-day free trial of their Heap connector for customers.