Generative AI has the potential to boost productivity by surfacing critical information and simulating human-like semantic understanding. It can leverage an organization's accumulated data to act as its most knowledgeable "member", supporting various business activities such as customer support, content creation, software engineering, and more. The technology can be applied across industries, enabling tasks like financial documentation, medical diagnosis, and optimization of airframes. Generative AI is expected to raise the average level of performance at organizations, benefiting even relatively lower performers within those occupations.