Fan 360` is a comprehensive approach to insights that combines and transforms raw data into a real-time, 360-degree view of fans. This centralized data enables teams to craft personalized experiences, fostering emotional loyalty and driving significant revenue growth by understanding individual preferences through various data sources such as ticketing platforms, loyalty programs, social media interactions, and stadium purchases. Modern data stack platforms like Fivetran and Snowflake expedite the process, allowing data teams to get insights faster and reallocate time spent on integrations to create a Fan 360. By centralizing fan data and modernizing infrastructure, organizations can unlock innovative uses of data to impact the fan experience, including predictive analytics, chatbots with natural language processing, and continuous adaptation to evolving fan preferences.