Fivetran has introduced a Free Plan for its customers, starting from February 1, 2023, which will automatically migrate hundreds of existing Standard Select customers to the new plan and offer an 11 percent price decrease to current pay-as-you-go customers. This move aims to help smaller businesses leverage data to drive business efficiency, especially in challenging economic conditions. The Free Plan offers unlimited users, usage of up to 500,000 monthly active rows at no cost, and access to Fivetran's robust features, including automated data movement, sync frequencies, and Transformations for dbt Core. This change is part of Fivetran's commitment to accessibility and aligns with its mission to make data as simple and reliable as electricity.