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Fivetran named a Leader for the fifth consecutive year in Snowflake's 2026 Modern Marketing Data Stack report

Blog post from Fivetran

Post Details
Company
Date Published
Author
Lisa Maccagno
Word Count
862
Company Posts That Month
11
Language
English
Hacker News Points
-
Summary

Fivetran has been recognized as a Leader for the fifth consecutive year in Snowflake's 2026 Modern Marketing Data Stack report, underscoring the critical role of automated data movement in unifying data and enhancing decision-making for AI readiness. This accolade highlights the importance of trusted, governed data infrastructures as organizations transition from AI experimentation to production, requiring consistent access to reliable data. Fivetran, alongside dbt Labs, contributes to building Open Data Infrastructure, offering organizations ownership over their data and AI stack, and in combination with Snowflake's AI Data Cloud, supports automation and business logic consistency across enterprise data. The collaboration between Fivetran, dbt, and Snowflake enables organizations like Snowflake, Zendesk, and Canva to eliminate data silos, accelerate insights, and establish open data foundations that support both current analytics and future AI innovations, demonstrating real-world applications of these technologies in creating unified and flexible data environments for enhanced analytics and decision-making.

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