Gartner's survey reveals that only 14% of organizations have achieved a 360-degree view of the customer, but many aspire to do so. Building such a comprehensive and centralized view requires overcoming challenges in data integration and management. Advancements in technology make this project more achievable for data teams seeking to demonstrate value and provide improved insights to cross-functional teams. A Customer 360 is a holistic view that captures all interactions with customers across channels and touchpoints, enabling organizations to deliver personalized experiences, improve customer engagement, and increase loyalty and retention. Centralizing data is the most critical requirement for a Customer 360, and advancements in technology like Fivetran simplify this process by providing pre-built connectors and automated maintenance. To set up a Fivetran connector, one must follow steps such as adding the connector, authorizing API and testing connection, fetching schema, choosing data to sync, starting initial sync, transforming data, and using Quickstart Data models. With these tools, organizations can build a Customer 360 by connecting their CRM, other relevant data sources, and establishing data mappings, developing customer identification mechanisms, modeling, analyzing, and communicating findings with stakeholders.