Build audiences without SQL with Audience Hub

Census Audience Hub, now part of Fivetran, provides marketing teams with the ability to access and utilize complete and trusted customer data directly from their data warehouses without needing engineering support. This platform allows marketers to create and sync audience segments across various marketing and advertising tools using a visual segment builder, eliminating the need for CSV uploads and complex SQL queries. Audience Hub offers over 200 pre-built connectors for seamless integration with marketing platforms and ensures that any changes made to audience data are updated automatically across all platforms. The tool promotes collaboration between marketing and data teams by making trusted data models self-service while maintaining data governance through an approval process and integrations with tools like dbt and Looker. Unlike traditional Customer Data Platforms, Audience Hub is warehouse-native, providing a unified and comprehensive view of customer data, enabling more effective decision-making and campaign personalization.

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