Pete Williams, a finance transformation expert and leader at Penguin Random House, discusses managing chaos in data culture transformation by focusing on objectives and seizing opportunities to move forward despite detours. He shares his strategy model centered around the three 'Es' of data maturity: Establish, Enable, and Exploit. In the Establish phase, he focuses on building a strong foundation through breaking down silos, embedding data governance, and providing flexible analytics solutions. This phase laid the groundwork for the Enable phase, where momentum is maintained, and the focus shifts to making work relevant to more people and driving curiosity and digital processes. The goal of Exploit is to push into new territory by exploiting insights and driving business outcomes. Williams' approach emphasizes the importance of data literacy, ownership, and enabling a culture that fosters leadership and innovation.