Content Deep Dive
Fivetran Ad Connectors Offer a Comprehensive View of Campaign Performance
Blog post from Fivetran
Post Details
Company
Date Published
Author
Jeff Tietz
Word Count
1,001
Language
English
Hacker News Points
-
Source URL
Summary
Advertising data can be difficult to replicate accurately and often lacks sufficient context for full-funnel analysis. Fivetran addresses these issues by providing predefined schemas, combating sampling error, accounting for restatements and attribution windows, syncing accounts into a single table, and capturing metadata. These features ensure accurate, full-funnel analysis that uncovers the true ROI of advertising campaigns.