What Is Sensitive Data? Definition, Types, & Protection

Sensitive data encompasses private, confidential, or legally protected information, with its exact definition varying by jurisdiction, such as the EU's GDPR or various U.S. laws. Categories include personal identifiers, financial or medical details, and information about minors. Handling sensitive data requires robust security measures like encryption, strong passwords, and multi-factor authentication, although these methods primarily address symptoms rather than root causes of data vulnerability. Companies should not only secure data but also maintain transparency regarding data usage and offer individuals control over their data. Evervault advocates for default protection of sensitive data during app development to balance security and usability.

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