Toyota engages fans with AI-powered Brock Purdy experience

Toyota's Northern California Dealers Association, in collaboration with creative agency H/L, launched an innovative AI-driven marketing campaign featuring a voice-activated experience with a digital version of 49ers quarterback Brock Purdy. Built on the ElevenLabs’ Agents platform, this interactive fan engagement allows users to participate in a voice-controlled trivia game on a dedicated microsite, toyotaletsgo.com/brock-purdy, offering a chance to win a VIP 49ers experience. The campaign utilizes dynamic voice interactions powered by ElevenLabs AI, incorporating real-time webhooks for synchronous animations and integrating a sweepstakes entry to capture leads. This initiative marks Toyota's first use of an AI-driven voice experience, shifting from passive media consumption to an interactive format, achieving significant user engagement with over 12,000 interactions and an average of two minutes per session, outperforming traditional marketing methods. The campaign serves as a case study for the potential of AI in creating immersive brand experiences, with creative agencies able to leverage the ElevenLabs platform to design multifaceted content and interactive story-driven experiences.