Razorpay scales merchant engagement with ElevenAgents

Razorpay, India's omnichannel payments platform, has leveraged ElevenAgents to enhance its engagement with millions of merchants through AI-powered outbound voice agents speaking Hinglish. This collaboration focuses on churn recovery, feature adoption, and incident management, with over 35,000 calls completed so far, achieving a connection rate comparable to human call center benchmarks. The integration of ElevenAgents enables Razorpay to deliver timely, personalized outreach across diverse merchant stages, capturing structured insights from conversations that feed into their analytics dashboard. This data-driven approach supports proactive and scalable engagement, moving from reactive outreach to informed action. The partnership with ElevenLabs has allowed Razorpay to efficiently scale operations without dedicated engineering support, embedding AI-driven conversational intelligence into its fintech stack. As Razorpay continues to expand its use of ElevenAgents, it aims to further integrate AI into its operations, enhancing merchant engagement and setting the foundation for an AI-native fintech ecosystem.

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