MasterClass brings AI instructors to life with ElevenLabs

MasterClass has partnered with ElevenLabs to introduce voice interactions through AI versions of renowned instructors, allowing users to engage in real-time conversations that offer personalized and authentic learning experiences. This initiative, called MasterClass On Call, was developed in response to user demand for more profound engagement beyond video lessons, with the AI voices capturing the unique pacing, tone, and empathy of each instructor, such as Gordon Ramsay and Chris Voss. The collaboration with ElevenLabs involved a deep partnership that ensured the digital voices remained true to the instructors' brands, resulting in over 75% of users preferring voice interactions. The platform has seen increased user retention and engagement, with applications extending beyond the initial scope, such as flight attendants improving communication skills. To maintain authenticity and safety, MasterClass implemented a rigorous quality and safety framework, including training, moderation, and human review phases. Looking ahead, MasterClass is expanding its AI roleplaying functionality, enabling users to practice communication, leadership, and interviewing skills with AI partners, and exploring further personalization opportunities with ElevenLabs' Agents Platform.