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Introducing Ads Engine: Localize ads across 50+ languages

Blog post from ElevenLabs

Post Details
Company
Date Published
Author
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Word Count
631
Company Posts That Month
39
Language
English
Hacker News Points
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Summary

ElevenCreative has launched Ads Engine, a new product designed to streamline the localization of digital advertising campaigns across multiple languages and regions. Ads Engine integrates with advertising platforms like Google, Meta, and LinkedIn, allowing brands to adapt their existing ad creatives by translating text, adapting images, and dubbing videos to maintain the original speaker's tone and emotion in different languages. This tool addresses the challenge many brands face of balancing successful campaigns in primary markets with the complexities and costs of localizing ads for global audiences. By simplifying the production process, Ads Engine enables brands to effectively reach diverse markets without incurring significant time and budget costs, potentially increasing revenue by improving conversion rates in non-native markets. The platform also includes features like ad fatigue detection and supports reusable workflows through Templates, allowing teams to efficiently manage campaigns across various markets. This localization capability is the first step towards creating a continuous optimization loop that will eventually automate ad performance monitoring and creative refreshment.

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