Immobiliare.it, Italy's largest real estate platform, has incorporated an AI-driven conversational voice agent using ElevenLabs' technology to enhance user and agent interactions on its site. This move addresses common issues in property marketplaces, such as preventing spam calls and improving response rates to buyer inquiries. The voice agent, which operates continuously and responds in natural Italian, was developed swiftly and efficiently due to ElevenLabs' flexible platform, which allowed for rapid prototyping and deployment. The implementation has led to significant improvements in lead qualification, with a rise from 19% to 63%, and increased user engagement, as 70% of sellers have opted in and 80% of users rated the feature positively. This innovation provides immediate, accurate responses to listing queries and helps filter serious inquiries, enhancing overall user satisfaction and agent lead quality.