Employment Hero drives product activation for 350K+ accounts with ElevenAgents

Employment Hero, an AI-powered HR, payroll, and recruitment platform, successfully implemented an AI Recruitment Agent to automate hiring processes for over 350,000 businesses. To enhance awareness and adoption, they utilized ElevenAgents to create an AI voice agent capable of making direct calls to customers, which proved more effective than traditional methods like in-platform notifications and emails. The campaign demonstrated that AI voice outreach could serve as a direct activation channel, achieving a 33% answer rate and over 3% activation rate on calls, leading to meaningful revenue impacts. Using ElevenAgents allowed Employment Hero to focus on conversation design without building core infrastructure, enabling rapid deployment and optimization of their voice agents. This marked a transformative shift in the company's ability to engage in direct, scalable customer conversations that were previously economically unviable, allowing them to tailor high-touch communication at pivotal customer lifecycle moments.

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