ElevenLabs

Learna, an AI-powered language learning app developed by Codeway, has significantly enhanced its user engagement and growth by integrating ElevenLabs' advanced voice technology, which provides realistic multilingual conversations. As one of Europe's leading consumer app companies, Codeway recognized the importance of authentic voice interactions in retaining users, especially in language learning contexts where the tutor's voice quality directly impacts user confidence and retention. With over 80 languages supported, Learna's bilingual capability allows users to learn a new language while the tutor communicates in their native language, improving trial conversions by 9% and customer lifetime value by 10%. This strategic shift transformed voice from merely a feature to a core product layer driving growth. Learna's experience underscores the importance of treating voice quality as a critical component of product development, rigorously linking it to business metrics through A/B testing, and leveraging ElevenLabs' flexible platform to optimize language learning experiences without extensive custom coding.

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