Better leverages ElevenAgents to make AI assisted loans accessible
Blog post from ElevenLabs
Better, an AI-native mortgage lender, has enhanced its operations by integrating ElevenAgents with its Tinman platform, creating Betsy, a voice-based AI loan assistant. Betsy, which uses a professionally licensed cloned voice, streamlines the mortgage process by managing repetitive tasks like qualification calls and follow-ups, reducing origination costs by 41% and doubling the lead-to-lock conversion rate. This innovation addresses the challenge of fragmented systems in mortgage origination by centralizing data and leveraging AI to automate end-to-end mortgage inquiries. The integration allows Better to offer competitive mortgage rates by reducing operational costs, enabling licensed consultants to focus on complex advisory tasks. Better's approach not only increases approval rates but also maintains brand consistency in borrower interactions. The success of this system has led to plans for expansion, offering its AI-powered voice agents to other financial institutions without the need for them to build their own orchestration systems, thereby improving efficiency and competitiveness in the mortgage industry.