Anarock scales AI voice agents for sales by 5X with ElevenLabs

Anarock, a leading real estate services platform in India, has implemented voice agents using ElevenAPI to enhance its AI calling platform, Genie, which is designed to qualify leads and support sales processes beyond human capabilities. This innovation addresses the challenges of speed and volume in real estate sales by automating various tasks, including engaging new or dormant prospects, re-engaging cold leads, handling overflow support, and qualifying leads from channel partners. The deployment of Genie has significantly increased Anarock's operational capacity, enabling a fivefold increase in calling capacity and doubling agent-assisted bookings within a few months, contributing to ₹2,000 crore in sales. Anarock selected ElevenLabs for its low latency, regional accent support, emotional depth, and natural-sounding voice, which are crucial for engaging India's diverse market. The use of regionally tailored voice personas has improved engagement and response rates, particularly in non-working hours, demonstrating the effectiveness of AI in enhancing real estate sales and customer interaction.