VentureBeat: 'Once frenemies, Elastic and AWS are now besties’

Elastic and AWS, once considered competitors, have transformed their relationship into a collaborative partnership aimed at enhancing the availability and accessibility of Elastic Cloud on AWS for their joint customers. The expanded collaboration involves improvements in user sign-up and onboarding processes, simplified data ingestion, new marketing initiatives, and increased AWS competencies and qualifications. Elastic CEO Ash Kulkarni described this partnership as mutually beneficial, highlighting its potential to leverage AWS's extensive global reach and service offerings. The article underscores the strategic alignment between the two companies to create a seamless experience for users and drive growth.