In 2025, generative AI is becoming a key player in transforming enterprise search capabilities, transitioning from mere proof of concept to practical application. Accenture and Elastic have formed a strategic partnership to leverage AI-powered search tools that unify structured and unstructured data, thereby enhancing decision-making and reducing manual research efforts. This collaboration aims to optimize search relevance and retrieval quality through multistage approaches and advanced AI models, ultimately increasing the return on corporate data. The partnership emphasizes the importance of a vectorized and optimized data foundation and highlights the significance of integrating Elastic's scalable search technology with Accenture's industry expertise. As generative AI continues to evolve, the focus is on creating agentic frameworks that automate and enhance decision-making processes, positioning organizations for long-term value and competitiveness.