In 2024, Elastic and Google Cloud continued to innovate through their strategic partnership, focusing on AI-driven insights and solutions, particularly in the realm of generative AI (GenAI). This collaboration has led to the development of production-ready GenAI solutions, leveraging Elastic's integration with Google Cloud's Vertex AI and Gemini for enhanced data search, observability, and security. Elastic, noted for its robust vector database capabilities, enhances the efficiency of similarity searches by integrating with Google Cloud's embedding and reranking models. As the first independent software vendor to be directly integrated into Vertex AI's UI and SDK, Elastic facilitates seamless multimodal retrieval augmented generation (RAG) applications. The partnership has not only won them the 2024 Google Cloud Partner of the Year Award but also enabled significant advancements in real-time data analytics, with Elastic serving as a search layer over Google Cloud’s suite and driving the adoption of GenAI models. This collaboration aims to empower businesses in their digital transformation journeys, as demonstrated by various customer success stories across industries, from e-commerce to gaming, highlighting the tangible benefits of Elastic's solutions on Google Cloud. Looking ahead, both companies are committed to further innovation, emphasizing the importance of data maximization and AI capabilities.