Experts Paul Boustead and Dan Rayburn will lead a session on how advertising is transforming live sports streaming, based on insights from a survey of over 200 industry executives. The event will explore strategies for monetization and fan engagement in the streaming space, identifying successful approaches, challenges, and opportunities for increasing ad revenue while improving the viewer experience. Paul Boustead, with a strong background in video streaming technologies, and Dan Rayburn, a seasoned streaming media analyst, bring expertise to the discussion, highlighting the importance of interactive and immersive experiences for sports fans. This session aims to reveal how strategic advertising can enhance both industry profitability and audience satisfaction.