Click below to sign up and get $200 of credit to try our products over 60 days! We completed the TechStars Boulder 2012 program, which culminated in Demo Day on Thursday. We spent weeks working on our pitch; leading up to Demo Day, we honestly hated the process. Every time we presented, we were met with the same question: how are we different from our biggest competitors? We knew we needed help, so we relied on TechStars awesome mentor network and ended up rewriting our entire pitch in just two weeks. Luckily it paid off! By answering the biggest question that we had during the entire program, we effectively not only told the vision of DigitalOcean, but simultaneously answered the question that was on everyone’s mind. The result was that every investor conversation that followed: not a single person asked us how we were going to differentiate from our competitors.